Obsessed with what everyone is dreaming of when no one’s watching—and turning those under-the-surface insights into powerful creative.

Strategy | Storytelling | Mentorship | Community

At the intersection of creativity and commerce, translating cultural insight into ideas that move people and markets.

Asiah James Cannon

New York Based, D.C. Born Creative Strategist

Asiah James is a creative strategist with a decade of experience shaping culture across beauty, tech, retail, and lifestyle. Known for transforming human behavior into brand insight, she’s led campaigns and storytelling for iconic brands like Ebony, Vogue, GQ, WIRED, Teen Vogue and many more. Her work lives at the intersection of cultural instinct, strategic clarity, and bold creative direction.

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